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Dovetail: A History

Based in Lafayette, Louisiana, in the heart of Acadiana, Dovetail Digital Marketing is the brainchild of Allison Alesi and Shannon Lynd. With their powers of intelligent web design and shrewd marketing skills, this dynamic duo opened Usable Creative in August of 2010 with the goal of helping small businesses save time, improve customer service, attract new clients, and grow their brand. In April of 2018, Usable Creative was renamed to Dovetail Digital Marketing as a result of their brand's growth, more accurately reflecting the breadth of services we have come to provide our customers.

 

Impactful & Integrated Marketing

At Dovetail, all of our projects begin with a conversation. We will talk with you about your current marketing strategies, and then discuss what you want your new website to do for your business. From there, we will help you hone your online presence, while empowering you to control your Internet marketing. It’s okay if you don’t know all the tech-speak. We are adept at getting to the heart of our clients’ executive vision and can translate that into a practical and effective marketing strategy.

We Empower Our Clients to Empower Theirs

We utilize industry standard content management systems for our sites, blending state-of-the-art technology with an extremely easy to use interface. We'll help you feel confident managing and updating your website or mobile website, responding to comments on your blog, running email campaigns, and selling your products and services on a customer-friendly e-commerce platform.

Take a look at our portfolio and see what we’ve done to help drive the bottom lines of other small businesses. Now, let’s start a conversation.